Copy Writer

In the advertising and creative industries, a copywriter is responsible for creating pristine written text (known as ‘copy’) that works hand-in-hand with the visual concepts generated by the art director. All copy must be written in the tone suitable for the client and brand style and appropriate for many platforms, including:

  • Websites, mobile apps, emails, social media, blogs
  • Marketing materials
  • Press advertising
  • News releases
  • Sales letters
  • Articles
  • Brochures


  • Understanding the message the client is seeking to express and translating this into written content
  • Writing copy to engage the reader.
  • Carrying out amendments to client specifications
  • Adhering to the tone-of-voice requested by the client
  • Working with the art director to devise creative strategies
  • Liaising with the client on a regular basis
  • Generating creative ideas to build innovative campaigns
  • Providing feedback to junior copywriters
  • Experience in similar domain added advantage

Skills Required

  • The ability to write and think creatively
  • Significant experience in writing strong, succinct copy that is grammatically correct
  • A flexible approach and willingness to adapt ideas to the needs of clients
  • The ability to work to strict deadlines without compromising on work quality
  • The ability to work within allocated budgets
  • Great organisational skills
  • An eye for detail
  • Strong research skills

Having a passion for the written word sets an excellent copywriter apart from the average, so a solid portfolio is the best way to entice employers, and show you have the skills to write on a number of topics.